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Toddle About Advertising Blog

Welcome to our advertising blog page which features a range of posts on all aspects of advertising and marketing. New to advertising or been doing it for a long time? Don’t worry, we have it covered with hints and tips on creating your first advert, best practice, and how to get the most out of your advert for the long term. It’s all here.

Why There Has Never Been a Better Time to Use Print Advertising

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Since launching Toddle About in 2010, we’ve seen a lot of change in the world of advertising. Smart phones now proliferate, and the average person in the UK spends nearly 2.5 hours looking at their phones each day. Naturally, advertising spend has followed consumers’ attention and businesses have shifted their advertising spend from more traditional media to online options. And yet, almost paradoxically, now is one of the best times in history to get great results from print advertising. I know that's a big claim... but it's not just my opinion! Real, actual research from RAMetrics indicates that print advertising is now out-performing online advertising in several ways:

Three Kinds of Advertising

We look at three of the most popular types of advertising, what they mean and how they can help your business.

Advertising Trends for 2021

With so many advertising options available to businesses, it is hard to know what's best. We look at the advertising trends for 2021.

The Rule of Seven in Advertising

Understanding the Rule of Seven is key to a successful advertising or marketing campaign, suggesting that the more interations a customer has with your brand, they more chances they will buy.

Advertising and The Power of Frequency

Advertising is often at it's most successful when it is done repeatedly over a period of time, giving your customer a chance to recognise your brand and feel familiar with it. We explore the power of frequency in advertising.

How to Design a Great Advert

We provide some simple tips on how to design a great advert following the 'AIDA' method. It's all about Attention, Interest, Desire and Action.

Welcome to the Toddle About Advertising Blog

As a successful magazine that has been running for over 10 years, and with a business model that centres heavily around our advertising offering, we felt it would be great to put a blog together that businesses can benefit from when considering their advertising strategy...