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As seen in British Vogue & a MadeForMum Finalist!

HOLD® design jewellery that mothers will cherish forever, sharing a unique story of the founder's personal feeding experience. Our engraved collections offer a breastfeeding aid or bottle feeding keepsake, creating the gift she will never forget!

Our Story:

In 2016 my husband gave me a ring marking the birth of our first born. Two years later this same ring became an aid when breastfeeding my youngest. I'd simply move the ring from hand to hand reminding me which side to use for her following feed.

Mabel was breastfed and Nelly was bottle fed; both experiences equally as precious. Wear the Evolve Bracelet to mark your choice to bottle feed or begin your breastfeeding journey with the Reminder Ring.

I hope the thought, care & attention to detail I've invested into every aspect of HOLD shines through, I'm delighted to meet you! 

With Love,





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